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Explore the latest trends in content marketing, content strategy and healthcare in our fun and informative blog.

Enhanced Ecommerce Guide For Google Tag Manager

There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And back our attention span is about on par with a goldfish (meaning we both lose absorption after about 8 seconds), it’s essential to get in, say your thing and get out – stat! A abstraction published… Read more

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Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously).

#GTMTips: Format Value Option In Google Tag Manager Variables

When my son, Jack, was 14 months old, we learned he had a rare heart action called a double aortic arch, or vascular ring. The action is marked by an extra branch that stems from the heart and encircles the esophagus and trachea almost like a vise. The result: Kids complete like a truck motor… Read more

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Dec 19, 2014 ... My fingers have been tingling to write this article. Ever since I implemented Enhanced Ecommerce on my blog a couple of weeks ago, I've been ...

Create And Update Google Analytics Session Timeout Cookie

This article is the third in our 3-part series on tips for interviewing stakeholders and application the information to create engaging, robust content. Start with allotment 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder Healthcare marketers know that a digital marketing strategy is like a bonfire – you need a lot of logs… Read more

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There was already Simo Ahava's blog, where he was posting amazing GTM- related stuff. But the more I learned about Tag Manager, the more I saw a need for ...

Workspace Mode In GTM Tools

You’ve written your piece, it’s coherent, readable, somewhat put together. But to make your draft sing, you need to take a few extra steps, including assuming a thorough edit. That’s area good old proofreading comes in. Editing Pro-Tips The word afterlight means “to see again.” Is it any wonder that the key to successful revising… Read more

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Simo Ahava is a Google Developer Expert for Google Analytics and Google Tag Manager. This is a blog all about web analytics development.

Tracking Cross-domain Iframes - Upgraded Solution

I was lucky enough to appear the Content Marketing World assemblage this month in sunny Cleveland. The best and the brightest content marketing minds converged to share their learnings, promote their accomplishments and tried desperately (and fruitlessly) to run into Tina Fey, the keynote speaker. These were the trends I empiric over 3 days spent… Read more

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Join Other Aha! Fans Now and Subscribe! Email. Email. Thank you! Error - something went wrong! 4 Fresh Tips To Spring Clean Your Spirit. 2 years ago ...

#GTMTips: Prevent Clicks And Form Submits From Redirecting

In this article, I’ll walk you through the steps I went to implement the solution, forth with examples of the abstracts I can now access through Google Analytics’ reporting interface. As you might have guessed, if you’ve read my articles before, I implemented Enhanced Ecommerce with Google Tag Manager. Note, this is not a step-by-step guide, but should rather provide inspiration for you to think out-of-the-box when it comes to Google Analytics’ features.

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#GTMTips: Introducing The customTask Builder

My fingers have been tingling to write this article. Ever since I implemented Enhanced Ecommerce on my blog a couple of weeks ago, I’ve been getting such an impressive amount of useful data that it’s mind-boggling.